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JohnXHannes Raises Bar for Health Advertising with Dramatic Medical Thriller

Montefiore Health System's star-studded short film premiered at the Tribeca Film Festival this week as part of an ambitious integrated campaign to promote organ donation.

Healthcare is a tough category to get truly creative with, but Montefiore Health System has just raised the bar for branded entertainment with a star-studded short film about organ donation.

Part of Give Your Heart - an integrated campaign created by New York boutique JohnXHannes to raise awareness of the need for organ donors - Corazón premiered at Tribeca Film Festival this week, where it was selected as a finalist for the X Award, which recognises exceptional storytelling by a brand at the…to continue reading please subscribe now

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