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Groundbreaking Project Gives Speech Back to Man Who Gave ALS a Voice

Pat Quinn, the co-founder of the Ice Bucket Challenge, lost his voice to ALS, the disease he helped raise awareness of. But BWM Dentsu and a series of other companies combined to give it back.

Pat Quinn, the co-founder of 2014's Ice Bucket Challenge, which gave a voice to sufferers of Amyotrophic Lateral Sclerosis [ALS], also known as Motor Neurone Disease [MND], spoke powerfully and eolquently about his and others' struggle with the disease.

Above: Pat Quinn

But four years on from the phenomenon of the Ice Bucket Challenge, the advancement of Quinn's ALS has meant he has lost the use of that voice. But Project Revoice, a collaboration between BWM…to continue reading please subscribe now

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Launched in 1990, it is the world’s leading commercials title, providing news, insight and inspiration for creatives internationally as well as being the foremost source of news and information for the creative community.

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