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W+K Take the Biscuit With New Board Game

Wieden+Kennedy Amsterdam and its client, Milka, have shunned new-fangled technology for a more traditional approach to gaming.

Forget those virtual reality experiences, put away your AR-enabled smart phone and disconnect your superfast broadband because chocolate brand Milka is taking a welcome step back in time with the launch of its very own board game, Milka Biscuit Run.

"From kick-starter games being funded overnight, to game cafes opening around the world, there is a global appetite to play games in real life and less behind the screen of a phone."

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