W+K Take the Biscuit With New Board Game
Wieden+Kennedy Amsterdam and its client, Milka, have shunned new-fangled technology for a more traditional approach to gaming.
Forget those virtual reality experiences, put away your AR-enabled smart phone and disconnect your superfast broadband because chocolate brand Milka is taking a welcome step back in time with the launch of its very own board game, Milka Biscuit Run.
"From kick-starter games being funded overnight, to game cafes opening around the world, there is a global appetite to play games in real life and less behind the screen of a phone."
It might seem like a distant…to continue reading please subscribe now
- 3 Companies
- 12 People