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'World's First Sensory Gaming Device' Revealed as Elaborate Stunt for C4 Show

The AzanaBand, which simulates happiness, fear and pain, was actually part of a clever marketing campaign by 4Creative to promote new series Kiss Me First.

Total immersion - the holy grail of gaming - looked to be one step closer last week, when Channel 4 aired an ad for an innovative new product claiming to simulate happiness, fear and pain... without consequence.

The futuristic 40-second teaser spot, directed by Misha Manson-Smith - who's repped by Rogue Films - introduced the AzanaBand, billed as 'the world's first sensory gaming device developed by leading neuroscientists', and available to purchase exclusively with the Azana Game.…to continue reading please subscribe now

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