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Goodby Silverstein & Partners Launch Cheetos Vision at SXSW

Regardless of whether you're SXSW or not this year, there's plenty of lessons to learn from the conference... including this cutting edge Cheetos Vision app that transforms pics into Cheetos portraits.

As SXSW continues this week in Austin, many tech brands are launching new inventions and unveiling their latest work. Up there with them is Cheetos, who, through Goodby Silverstein & Partners' innovation lab, GS&P LABS, have created a new app, Cheetos Vision.

Cheetos Vision allows its users to transform their profile pictures into Cheetos-inspired images, changing pixels for Cheetos, using AI to recognise faces and overlap a fun Cheetos filter on top.


Cheetos Vision


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