News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

UK Consumers Vote LEGO as Number 1 in 2018 Superbrands

LEGO builds its way to the top of the 2018 Superbrands table while Little Chef, Old Spice, Blackberry and others fall from consumer grace.

Superbrands has announced that the British public voted LEGO as number one in its annual ranking of the UK’s strongest consumer brands, ending the four year reign of British Airways.

LEGO’s capture of the number one spot, in the 60th anniversary year of the LEGO brick, seems a fitting tribute to a brand that has been rising in the rankings since 2014, when it was 25th (it rose to third in 2016 and second in 2017).


Elsewhere in the…to continue reading please subscribe now

Creative connections

  • 0 Companies
  • 0 People