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UK Consumers Vote LEGO as Number 1 in 2018 Superbrands

LEGO builds its way to the top of the 2018 Superbrands table while Little Chef, Old Spice, Blackberry and others fall from consumer grace.

Superbrands has announced that the British public voted LEGO as number one in its annual ranking of the UK’s strongest consumer brands, ending the four year reign of British Airways.

LEGO’s capture of the number one spot, in the 60th anniversary year of the LEGO brick, seems a fitting tribute to a brand that has been rising in the rankings since 2014, when it was 25th (it rose to third in 2016 and second in 2017).

 

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