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Why Ogilvy Made a Miniature Homage to Perrier's Lion

The creative team & Gang Films director Johnny Green explain why the time was right to revisit a classic ad.

Pepsi did it for the Super Bowl LII, and now we have another homage to an iconic ad, in the form of Perrier's sweet little tribute to its award-winning Lion spot.  

But can you ever recreate the magic of an original? Below, Ogilvy & Mather Paris creative team, Alexandra Offe and Julien Bredontiot, and Gang Films director Johnny Green, tell us why the time was ripe to revisit a classic. 



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Launched in 1990, it is the world’s leading commercials title, providing news, insight and inspiration for creatives internationally as well as being the foremost source of news and information for the creative community.

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