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Megaforce Take Us Behind the Scenes of the New Nike Film

Leo Berne and Raphaël Rodriguez, two parts of the Megaforce quartet, talk us through the new Nike spot; from creating separate segments that all fit together, to acting as 'coach' to newbie actors.

Last Friday Nike released an epic, internet-busting spot that featured a host of young, up-and-coming sportsmen and women alongside established sporting superstars as well some well-known music artists.

The theme of the campaign, called Nothing Beats a Londoner, was, as the title suggests, London, in all is complex glory, and showcased a host of sports, including but not limited to football, basketball, ice hockey, boxing and rugby. 

The campaign was created by Wieden+Kennedy London and the…to continue reading please subscribe now

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