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Weekly Rewind: February 9

Weekly Rewind: February 9

Designer school uniforms, Uma Thurman joins the #MeToo movement and Doritos unveils a crisp for women are some of the top lines from this week's round-up of weird web stories.

5. Armani embraces schoolgirl chic 

As a schoolkid, how many times did your mum tell you 'it's school, not a fashion show' when you tried to jazz up your regulation polyester uniform by untucking your shirt or rolling up your skirt? But, as the Guardian reported this week, at Taimei elementary school in Tokyo's upmarket Ginza district, classrooms are getting a bit closer to catwalks thanks to a plan to adopt uniforms designed by Italian fashion brand Giorgio Armani. At more than 80,000 yen ($729) a pop (plus "optional extras") it's no wonder the announcement has caused consternation amongst parents. The kids though, will be the coolest in town...   

4. Should Tide pods look less tasty?

Tide executives were probably patting themselves on the back after the brand's barnstorming Super Bowl LII performance on Sunday, but the shine has slightly come off their victory, thanks to new concerns over the appetising look of the detergent, reports the Independent. In a letter to P&G, New York politicians have urged Tide to "stop making laundry pods that look like candy or remove them from shelves" due to the number of dementia sufferers and young children accidentally ingesting them. With the spectre of the Tide Pod Challenge still hovering, it's clearly going to take more than the mighty David Harbour to repair this new dent in the brand's image... 

3. Uma Thurman finally speaks out

Kill Bill actress Uma Thurman has finally spoken out aganist Harvey Weinstein. Speaking to the New York Times, she revealed just what the movie mogul did to her, after teasing on Instagram last year that she was yet to share her #MeToo story. Most surprising though was that Thurman also tarnished Tarantino's name, accusing him of putting her safety at risk during the making of Kill Bill. Footage has emerged of Thurman driving and then crashing a car on set, leaving her like a "broken tool" and forever destroying hers and Tarantino's director-muse relationship. Tarantino has since responded saying that the incident was the "biggest regret" of his career and he understands why they had to work particularly hard at rebuilding the trust in their relationship.

2. Musk's Tesla makes moon orbit

The Telegraph this week reported that Elon Musk launched his cherry-red Tesla into space; blasting David Bowie's Life on Mars to accompany the experience. Fitted with a dummy passenger, the car was shot into the solar system through Musk's super-rocket and live-streamed on camera. Defying Musk's initial doubts, the car zoomed into a path around the Sun, before being taken into Mars' orbit. So now there's a vehicle orbiting around the earth... something Musk is rather proud to be a part of. 

1. "What do we want?"; "Crisps for women?"; "When do we want them?"; "Er... now?"

Apparently, if you're a woman, you don't like crunching your crisps too loudly and nor do you like licking your fingers after getting stuck into a bag of your favourite potato-based treats, or indeed tipping the hard-to-reach broken bits into your mouth. Who knew? Well, apparently Doritos did. That's why they've alluded to the creation of a 'Lady Dorito' aimed squarely - or is a square too, you know, manly? - at the discerning female consumer. As the Guardian has reported this week, though, not everyone agrees with this particular insight. “Lots of food and drink manufacturers have tried this," says Tracey Follows, a marketing strategy expert and founder of the consultancy Future Made. "We’ve seen beer for women, and things like that, and it very often doesn’t work because it feels so specifically targeted that it’s a bit patronising.”


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