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Superhumans Creatives Turn Directors with New ADHD-Inspired Promo

The lead singer of Fizzy Blood wanted to create a visual representation of ADHD and turned to We're the Superhumans creative team, Richard Biggs and Jolyon White, to help pull it off.

Richard Biggs and Jolyon White, two of the creatives behind Channel 4’s 2016 campaign We’re the Superhumans, have directed a music video and virtual reality experience that aims to let people feel what it’s like to have Attention Deficit Hyperactive Disorder.

ADHD affects up to five per cent of children and can often go undiagnosed, even in adults. The immersive film is a music video for rising indie-rock band Fizzy Blood, created to promote the UK…to continue reading please subscribe now

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