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What Were the Most Emotionally Resonant Ads in 2017?

This year's FeelMore50 survey reveals the top 50 ads that connected with consumers.

System 1 (formerly Brainjuicer), a behavioural marketing and research company, has released the results of a survey into which commercials were the most emotionally engaging across 2017.

The fifth annual survey revealed the 50 most emotionally engaging ads and, for the first time, the UK tops the list, with Japan and the US coming second and third respectively. 

"Movies and boxsets have it easy, brands have a miniscule window of opportunity to positively impact a consumer and…to continue reading please subscribe now

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