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Cadbury's New Global Platform Celebrates Everyday Kindness

The first creative campaign out of VCCP London kicks off with a heartwarming spot helmed by Fréderic Planchon.

Cadbury is harking back to the good old days with the launch of a global brand platform celebrating everyday acts of generosity and human connection.

Accompanied by a new tagline - 'There’s a glass and a half in every one' - the change in position marks a return to Cadbury's roots as a family brand "founded on generous principles". 

Created by VCCP, the first campaign under the new global brand platform centres around Cadbury's Dairy Milk…to continue reading please subscribe now

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