Cadbury's New Global Platform Celebrates Everyday Kindness
The first creative campaign out of VCCP London kicks off with a heartwarming spot helmed by Fréderic Planchon.
Cadbury is harking back to the good old days with the launch of a global brand platform celebrating everyday acts of generosity and human connection.
Accompanied by a new tagline - 'There’s a glass and a half in every one' - the change in position marks a return to Cadbury's roots as a family brand "founded on generous principles".
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