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IKEA Takes the Piss with New Pregnancy Test Ad

Akestam Holst's responsive print ad reveals a coupon for discount cribs when peed on by a pregnant woman.

Trying for a baby? Forget peeing on a stick to find out if you're up the duff - pee on IKEA's new print ad instead and get a discount on your new arrival's crib to boot.

No, we're not taking the proverbial: the flatpack giant's campaign, created by Swedish agency Akestam Holst, encourages would-be mothers to eschew home pregnancy tests and pee on the pages of a magazine for the chance to nab a bargain…to continue reading please subscribe now

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