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shots Selects...The Best Ads of 2017

The shots editorial team select their favourite campaigns of the year.

Our top picks of the year, as chosen by Danny Edwards (editor), Selena Schleh (deputy editor) and Olivia Atkins (news reporter). 


McDonald's McCafe Madness Agency: Leo Burnett London Director: Tony Barry Production Company: Knucklehead London

Chosen by: Danny Edwards

It’s actually pretty rare to get a genuinely funny commercial. There’ve been some this year that have elicited a slight smirk, some which even caused both sides of my mouth to rise in unison, but Leo…to continue reading please subscribe now

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