Advertisement

News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to shots.net including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on shots.net
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?

    Registered:

    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Blood is Normal, Say AMV, Libresse & Bodyform

The follow-up campaign to Red.fit seeks to normalise the global conversation around periods.

Following on from last year's Red.fit campaign, Libresse, Bodyform & AMV BBDO continue their crusade against period taboos with #Bloodnormal, a beautiful film with a bold message at its core. 

Looking more like a NOWNESS commission than an ad for feminine hygiene products - right down to the French electro soundtrack - the film, directed by Daniel Wolfe via Somesuch, with cinematography by Monika Lenczewska, features women in real-life scenarios dealing…to continue reading please subscribe now

Creative connections

  • 6 Companies
  • 9 People
Advertisement
Advertisement