Blood is Normal, Say AMV, Libresse & Bodyform
The follow-up campaign to Red.fit seeks to normalise the global conversation around periods.
Following on from last year's Red.fit campaign, Libresse, Bodyform & AMV BBDO continue their crusade against period taboos with #Bloodnormal, a beautiful film with a bold message at its core.
Looking more like a NOWNESS commission than an ad for feminine hygiene products - right down to the French electro soundtrack - the film, directed by Daniel Wolfe via Somesuch, with cinematography by Monika Lenczewska, features women in real-life scenarios dealing…to continue reading please subscribe now
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