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Blood is Normal, Say AMV, Libresse & Bodyform

The follow-up campaign to seeks to normalise the global conversation around periods.

Following on from last year's campaign, Libresse, Bodyform & AMV BBDO continue their crusade against period taboos with #Bloodnormal, a beautiful film with a bold message at its core. 

Looking more like a NOWNESS commission than an ad for feminine hygiene products - right down to the French electro soundtrack - the film, directed by Daniel Wolfe via Somesuch, with cinematography by Monika Lenczewska, features women in real-life scenarios dealing…to continue reading please subscribe now

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