Spot the Difference in ROTHCO's New Campaign
ROTHCO's new print campaign for Irish comms company, eir, gets rid of blackspots. Literally.
Irish agency ROTHCO recently orchestrated a world first for print advertising by eliminating all the black spots in an entire printed national magazine.
The innovative campaign was to launch WiFi Calling, a new product that eliminates mobile phone coverage black spots by using wi-fi connections to boost your signal.
The agency took over the entire Irish Daily Mail Magazine, removing every single black spot to promote the new service for Ireland’s largest communications company, eir.…to continue reading please subscribe now
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