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Take a Trip to a VR 'Secret Paradise' with W+K and Corona

Wieden+Kennedy Amsterdam and Mill+ bring a rural paradise to Mexico City with a "hyper-sensorial" VR experience.

Hidden behind a Corona vending machine in the Mexican capital was Paraiso Secreto, a virtual reality experience created by W+K Amsterdam together with Mill+ and W+K's 'future forward creative division,' the Department of New Realities. Putting on a headset, visitors were transported to an island paradise of trees, flowers, sea and sand.

"Meh. Another day, another VR film that puts you on a beach" you say to yourself, oh jaded advertising person tired…to continue reading please subscribe now

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