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adidas Celebrates Creative Prowess of Footballers

Arrogance & skill will only get you so far… 72andSunny highlight the athletes who use creativity to get noticed.

Maybe you’ve not heard of creative athleticism before, but that’s the concept behind 72andSunny’s latest piece for adidas.

The Here to Create campaign charts the rise of emerging footballers who go to extreme lengths to get spotted by the scouts.

Although arrogance and skill may take you some of the way, this spot highlights the creative things some athletes do to get noticed.

“We believe an athlete’s imagination and creativity can take them further than their…to continue reading please subscribe now

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