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Boys, Head to the Yard: Kelis and Baileys Create Milkshake

Kelis finally reveals the milkshake that brings all the boys to the yard in new video with Baileys.

Influencer marketing is tricky to pull off. You need to find the perfect influencer; one with a genuine link to your brand but one who can create something that doesn't just feel like an ad. Plus, you have to avoid the whole thing turning into a Fyre Festival-like fiasco.

Brands looking for an example on how to nail it could do a lot worse than look at Baileys' new online video featuring Kelis. Just in…to continue reading please subscribe now

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