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S&S Save Young Drivers' Lives with Embarrassment

Toyota create Safe & Sound, an app that can block social media notifications and more for young drivers.

One in five drivers will have a crash in the first year, with the prime culprits being speeding and using a mobile while driving. Toyota and Saatchi & Saatchi aim to prevent both of these things with one app; Safe & Sound.


When turned on, this driving safety app will block social media notifications and calls (whilst keeping Spotify and Google Maps able to run) every time it detects speeds of over 9 mph.

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