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Heinz Make Edible Instagram Posts

Africa bring food porn to life using Instagram Stories.

Followers of the Heinz Brasil on Instagram had the opportunity for a tasty surprise when Africa unveiled Heinz Irresistible Posts, a burger that users could order after seeing it on their Instagram Stories.


Working with the support of Facebook Creative Shop and chef Santi Roig from Underdog Meat & Beers restaurant, Sao Paulo, Brazil, Africa created a geolocated series of post, released in Sao Paulo at lunch time. After scrolling through images of the hamburgers, users…to continue reading please subscribe now

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