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ASA Toughens Up on Gender Stereotypes in Ads

UK ad regulations body publishes report to ban ads that promote unhealthy & unrealistic gender stereotypes.

This morning, the Advertising Standards Agency (ASA) published its report Depictions, Perceptions and Harm to review and update the way gender roles are stereotyped in advertising.

The report reveals that stronger regulations for ads are necessary, as some current ads are deemed potentially harmful and could have negative implications for the public.

As of 2012, the ASA has been conducting research on how offensive and harmful ads can be, a case that has only strengthened following…to continue reading please subscribe now

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