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Inventors attempt to pitch ideas at 100mph for BMW

BMW put their own spin on the elevator pitch in this high octane stunt by KBS.

If you've ever wondered what you get when you take the classic elevator pitch challenge and add a 462bhp engine, BMW has the answer.

Created by KBS, this high-octane stunt saw the brand and agency take the elevator pitch by having entrepreneurs present their business ideas to potential investors in the time it takes to get a lift from one floor to another, and add a little speed to it.

Nine entrepreneurs were seated in the new…to continue reading please subscribe now

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