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New Social Campaign for Lynx Unpacks the 'Man Box'

Lynx's new campaign looks to dispel the enforced social rules which some men feel they need to abide by.

Last year 72andSunny Amsterdam relaunched a traditionally teenage-facing, slightly old fashioned-feeling brand for a new audience.

Lynx (or Axe, depending on what part of the world you live in) grew up with the release of the Find Your Magic campaign [below], and that maturing process continues with the launch of this new social work for the brand. 



Called  #IsItOKForGuys, the a Google search-driven campaign reveals how guys are hiding behind their computer or phone screens…to continue reading please subscribe now

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