Advertisement

News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to shots.net including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on shots.net
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?

    Registered:

    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

New Social Campaign for Lynx Unpacks the 'Man Box'

Lynx's new campaign looks to dispel the enforced social rules which some men feel they need to abide by.

Last year 72andSunny Amsterdam relaunched a traditionally teenage-facing, slightly old fashioned-feeling brand for a new audience.

Lynx (or Axe, depending on what part of the world you live in) grew up with the release of the Find Your Magic campaign [below], and that maturing process continues with the launch of this new social work for the brand. 

 

 

Called  #IsItOKForGuys, the a Google search-driven campaign reveals how guys are hiding behind their computer or phone screens…to continue reading please subscribe now

Creative connections

  • 6 Companies
  • 10 People
Advertisement
Advertisement