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Canon Break 'Boundaries' with Radical Brand Revamp

We speak to VCCP ECD Darren Bailes and Canon's Lee Bonniface about Canon's new 'Live for the Story' campaign.

"Canon had looked scary to some people. Ask a casual camera user and they're like 'OMG, if i pick up a Canon I'll break it. I wouldn't know what to press, it's terrifying!' Whereas this new campaign says 'why not take a picture, experiment, play with it?'

So said VCCP executive creative director Darren Bailes when we spoke in the run-up to the launch of Live for the Story, a radical brand revamp for Canon launching…to continue reading please subscribe now

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