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Dove's Beauty Bottles: Insulting or Inspiring?

Why was there a backlash against Dove's different shaped Real Beauty Bottles campaign? Four ad insiders weigh in.

Earlier this week, Ogilvy faced the wrath of social media following its latest campaign for Dove, Real Beauty Bottles.

After releasing a series of six limited edition bottles of different shapes, to mimic the variety of real women's bodies, the Unilever brand was met with online criticism after consumers were left insulted, not inspired, by Dove's message.

 

About the recent custom bottles... pic.twitter.com/GovLJCAtzu

— Dove (@Dove) May 11, 2017

Dove responded to the…to continue reading please subscribe now

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