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5 Things Advertisers Need to Know About Gamers

Dean Taylor (director of creative strategy, Momentum Worldwide) tells us everything you need to know about gamers.

When my younger brother beat me continuously at Street Fighter over a wet summer in the 1990s, I made the very definite decision that I am not ‘a gamer’.  Yet the current explosion of the gaming industry, fuelled by mobile, online, next-gen consoles, live streaming and e-sports is unavoidable, and it’s driving reappraisal en masse.

A while ago, the term ‘gamer’ would spark a vision of a teenager hauled up in their bedroom in front of…to continue reading please subscribe now

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