News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

72andSunny Discuss Rebranding Carl's Jr. and Axe

72andSunny's global CEO Matt Jarvis talks transforming Carl's Jr. & Axe's brand image.

Last week US fast-food giant Carl’s Jr./Hardee’s commenced a big change-up of their marketing strategy spearheaded by the online film, The Return of Carl’s Hardee Sr.

The campaign, which was created and overseen by 72andSunny, featured a total overhaul of the brand’s image - which included redesigned restaurants, packaging, in-store menus, employee uniforms and the logos [below].



Having previously collaborated on a similar repositioning with Axe/Lynx (following their move from BBH), the…to continue reading please subscribe now

Creative connections

  • 1 Companies
  • 1 People