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72andSunny Discuss Rebranding Carl's Jr. and Axe

72andSunny's global CEO Matt Jarvis talks transforming Carl's Jr. & Axe's brand image.

Last week US fast-food giant Carl’s Jr./Hardee’s commenced a big change-up of their marketing strategy spearheaded by the online film, The Return of Carl’s Hardee Sr.

The campaign, which was created and overseen by 72andSunny, featured a total overhaul of the brand’s image - which included redesigned restaurants, packaging, in-store menus, employee uniforms and the logos [below].

 

 

Having previously collaborated on a similar repositioning with Axe/Lynx (following their move from BBH), the…to continue reading please subscribe now

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