Advertising Week Europe 2017: Day 1 in Quotes
We've summed up the top takeaways from day one at Advertising Week Europe... so you don't have to.
The first day of Advertising Week Europe is over and the tone for the rest of the week has been set. So if you were rushing around, trying to cram as much as possible into your day, yet still feel as though you’ve missed out, don’t worry, we’ve got some capsule comments from some of today’s sessions.
As day one of Advertising Week Europe draws to a close, we look back at some of the highlights from the day. And don't forget to keep an eye on our social media accounts this week as we'll be postimng live from the event itself.
Video Advertising: What is it that Advertisers really want?
"It's up to agencies to create better content for smartphones."
Anthony Rhind, CCO at Beamly.
Agency Debate: Fast Forward into the Future
“Technology has to serve an added human benefit. As human beings there's a limit to how much we can consume."
Nigel Gwilliam, consultant head of digital & emerging technology at IPA.
Building Brands in an Attention Economy
“In the spotlight in particular has been YouTube. So I want to start by saying sorry. We apologise… When anything like that happens … we take responsibility for it.”
Matt Brittin, President, EMEA at Google.
Advertising is So White
“The change will only come if white business men realise it. The men hold the power so it's important to engage the men on board and put pressure on them to change.”
Nadya Powell, co-founder at The Great British Diversity Experiment & SOWhite.
Create Diversity. Don’t Talk the Talk, Walk the Walk
“I am a director who just happens to be female.”
Campaign Media Roundtable
“Culture always wins.”
Iain Jacob, CEO EMEA at Publicis Media.