LFW: Looking Back at Five Fashionable Films
To mark the launch of London Fashion Week today we took a trip down memory lane to remember some of our favourites.
Today marks the launch of London Fashion Week… so we’ve collated a list of some of the finest fashion-forward shorts from the past few years. See how many you can remember...
Dior Homme: Un Rendez Vous
Helmed by Guy Ritchie, the five minute spot opens with Jude Law frowning and whispering menacing words down the phone while his scantily-clad lover dresses him. But then the mystery stylistically unravels to reveal that they're actually playing a little game to lose and locate each other.
With a stellar line-up including Pharrell Williams, Cara Delevingne and Geraldine Chaplin, the spot – from the brand’s creative director Karl Lagerfeld – tells the story of the house’s founder, Gabrielle Chanel, and how she stumbled across inspiration for its iconic jacket. The ad’s track CC The World was created especially for the short.
A sexy spot from Rankin and Vicky Lawton for luxury lingerie brand, Coco de Mer, reminds viewers that they think about sex every six seconds. Juxtaposing flashing images of body parts, freedom, nature and cityscapes, the risqué spot combines eroticism with sensibility to maximise its impact.
BBH was behind this 2015 spot that unearthed the history of Soho, the new location for London Fashion Week. Narrated by World Slam champion poet, Harry Baker, who created the poem to celebrate the neighbourhood’s eclectic identity, the spot focusses on all the different people who make up Soho’s individual spirit and style.
And of course, we couldn’t do a fashion round-up without mentioning last year’s perfume ad, My Mutant Brain. Not only did it win Gold at last year’s shots Awards for Commercial of the Year – Online, over two minutes, but the spot from legendary director Spike Jonze broke the fashion film mould and has seemed to inspire subsequent perfume ads to follow suit and cast aside conventional choreography.