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The Martin Agency on Genius Ideas for GEICO

The Martin Agency on logistically crushing the GEICO set; condensing ads for viewer's convenience & using humour.

Following the success of GEICO's award-winning work from The Martin Agency - Unskippable and Fast Forward -  the agency has again come up with an excellent campaign to challenge consumer's viewing habits.

This time, Crushed sees eight spots get literally condensed to just 15 seconds as the wall's of the set close in on the individuals featured.

We caught up with The Martin Agency's SVP/group creative director …to continue reading please subscribe now

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