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Visit Santa Barbara names Cutwater as AOR

Visit Santa Barbara names Cutwater as AOR

Destination marketing organisation names AOR.

Independent creative agency Cutwater has announced that it has been named agency of record for Visit Santa Barbara, the official destination marketing organisation for the city of Santa Barbara, USA. Cutwater will handle both creative and media duties for Visit Santa Barbara. Cutwater has been tasked with refreshing the brand's positioning and creative platform, which will be executed across print, digital and marketing communications channels. Cutwater’s first work for the company will roll out autumn 2016.

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