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UFC's Revolutionary New Promo

Neil Huxley directs an emotional, narrative-led film promoting upcoming UFC bout between Ronda Rousey & Holly Holm.

Promotional videos for boxing - or in this case Ultimate Fighting - bouts don't tend to stray too much from the tried and tested 'let's-stare-at-each-other-menacingly-and-get-our-heads-close-enough-together-to-make-it-look-like-we-might-headbutt-each-other-but-defintely-not-so-close-that-it-looks-like-we-might-kiss' stable.

A 16-year-old version of Holly Holm faces her first punchbag

But this new promo from Mothership director Neil Huxley, created direct-to-client with the UFC, takes an altogether different approach. The two-and-a-half minute spot works as a two-handed biography, charting the progress of Ultimate Fighting Champion Ronda Rousey and…to continue reading please subscribe now

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