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Cutwater wins Peet’s Coffee

Cutwater wins Peet’s Coffee

Peet’s Coffee named Florida/San Francisco-based Cutwater as its creative agency.

Cutwater will be responsible for developing the coffee brand and its creative platform – due to launch later this year and expected to boost its broadcast, radio, digital and internal communications content. In recent years, Peet’s has expanded by adding more stores, tripling growth and adding $200 million in revenue since early 2013.

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