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Director Speaks Out on Controversial Duchovny Ad

After a new Russian beer ad went viral this week, its director, Michael Lockshin, talks to shots about the project.

After attracting attention in the Russian press and political arena this week, a new beer ad for Siberian Crown featuring actor David Duchovny has notched over two million views online.

Featuring the star in various guises so as to celebrate the nation’s culture in conjunction with Duchovny’s own heritage [his family emigrated from Ukraine], the commercial plays out at two-and-a-half-minutes and has caused split reaction on social networking sites in addition to receiving backing…to continue reading please subscribe now

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