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Brazil Shares its Love of Football with Heart Ball

App operated ball captures heartbeats of football supporters across Brazil and is presented to the national team.

A unique device has been created allowing Brazilian football fans to donate their passion to their national team.

The gadget is the brainchild of Itau Bank, the official bank of the Brazilian National Soccer Team and the 2014 FIFA World Cup, and forms part of the its World Cup communication campaign. It was created by agencies Africa and TUDO, from ABC Group, and developed by Primo Comunicação.

The device takes the form of a ball…to continue reading please subscribe now

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