McCann flies the happy flag for Coke
Danish agency discovers national treasure in the drinks brand's logo and uses it to spread airport joy.
Having been named the happiest country in the world by several global surveys, including one out of the UN, Denmark has lived up to its reputation with a nice campaign through McCann Worldgroup Copenhagen which realises a unique discovery in Coca-Cola’s famous logo.
Identifying a Danish national flag within the design, the agency installed special posters adorned with the brand’s classic red and white signage and attached small flags at the country’s biggest airport…to continue reading please subscribe now
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