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Back to the Future with APA London

The APA is to host the latest of its sessions on innovation in advertising next month. Are you ready for the ride?

When Marty McFly jumped into the DeLorean with madcap mentor Doc Brown in Back to the Future, he had no idea where he was going or what was in store. Similarly the advertising and marketing industries have been going through rapid changes that no one could have predicted in recent years with developments such as dual-screen viewing and real time social blogging affecting the way we consume content. Good job, then, that we have the…to continue reading please subscribe now

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Launched in 1990, it is the world’s leading commercials title, providing news, insight and inspiration for creatives internationally as well as being the foremost source of news and information for the creative community.

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