How To… Tell Stories in Physical Spaces
Nathan Watts, creative director at FITCH, WPP’s retail and brand consultancy, explains how using a space to tell a story can be the way to a consumer's heart.
I love a good story, but I love telling a good story even more. My skills as a verbal storyteller are still some way off perfection, ask my kids. More often than not they demand a kind of free-form story.
I’m trying to embrace the art of improv, of seeing where the story takes me. Sometimes I end up down a rabbit hole, but on occasion, I manage to latch onto a strong thread…to continue reading please subscribe now
- 0 Companies
- 0 People