How To... Get Consumers to Swipe Right
Peter Foster, GM of global advertising and brand solutions, Match Media Group, reckons brands should take a few tips from dating apps when it comes to reaching single consumers.
Captivating content is key to capturing the hearts and minds of consumers. By creating engaging content, brands can attract consumers and help them make the first step in their purchase journey. Single consumers are one of the most valuable audiences for brands, they have immense buying power which means everything from retail to travel and lifestyle brands are able to benefit on this behaviour.
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