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Under the Hood of the New Agency Model

Andre Moreira, ECD of The&Partnership's dedicated Toyota division, The Garage, explains how having creatives work side-by-side with clients and data analysts makes for a pleasant and productive change.

 

Enough has been written about new agency models by much smarter people than myself. Usually about why they’re needed and the benefits provided (or lack of, depending on your point of view).

Yet, very few words have been put to screen about what these new structures and ways of working mean for the people, especially the creatives, who actually experience them; what does your day to day look like when you share office space with clients…to continue reading please subscribe now

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