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The Power of Beauty: Why What's on the Outside Matters

Charlie Mawer, executive creative director at content and design company Red Bee, uses architecture to help explain why the outside of a brand matters.


Two buildings have recently emerged on my short commute through Acton; one striking in its embrace of outward style to complement a very utilitarian interior, the other which appears to have abandoned any attempt at external attractiveness in pursuit of functionality.

There is a lot of talk in television at the moment about content being king, and that as long as you have the rights to the best shows then it shouldn’t really…to continue reading please subscribe now

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