On My Radar: Beth O'Brien
Beth O'Brien, creative group head at Colenso BBDO, comes up with her best ideas in the shower. Thank goodness, then, for waterproof notepads.
What’s the best ad campaign you’ve seen recently?
The Immunity Charm campaign for The Afghanistan Ministry of Public Health. It was my favourite campaign from D&AD / Cannes. Such a killer solution to a massive problem. No doubt everyone’s now seen it, if you haven’t take a sec and check it out – your creative bones will be jealous.
What’s the most recent piece of tech that you’ve bought and why?
Google Home. Because it’s wicked.
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