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How Wieden+Kennedy Just Did It

For our Heroes special, co-CCO Susan Hoffman tells us her 35-year-long W+K story.

Since it was founded in 1982, Wieden+Kennedy has become synonymous with innovation. Among recent bold work was a bid to create a running shoe with Nike that could enable a marathon run in under two hours – fitting considering the agency’s first ever TV spots were aired for Nike during the New York Marathon. 

“Just Do It.” Who knows how many sporting heroes that iconic slogan – coined by Dan Wieden for Nike’s groundbreaking 1988 campaign…to continue reading please subscribe now

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