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How Creativity Can Help Brand Safety

Vanella Jackson, global CEO of Hall & Partners and author of a book about shared beliefs in advertising, reveals her thoughts on how brands need to embrace creativity to ward off risk.

The other day, crossing the road near my house, I almost got flattened by a cyclist. It was my fault, I was immersed in a phone call, but I had one of those sudden memory flashes as clear as if it was yesterday. ‘Crossing the road is as simple as ABC,’ I used to tell my daughters when they were of an age when they listened to parental guidance! ‘Always Be Careful.’

And now I find…to continue reading please subscribe now

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