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How To Cope When Clients Don't Buy Your (Absolutely Amazing) Idea

Monika Zalaite, business director for marketing consultancy Creativebrief, shares why clients will pass over great creative ideas and what you can do about it.

"Philistines, the lot of them. They wouldn’t know a good idea if it bit them in the ass." Sound familiar? I expect so. When an idea you’re proud of is pitched to a client and gets rejected, it’s only human to place the blame elsewhere. And let’s face it, your idea was amazing.

As agencies, your raison d’être is brave, creative ideas. I’m not about to ask you to change. 

"Having pride in your idea is no…to continue reading please subscribe now

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Launched in 1990, it is the world’s leading commercials title, providing news, insight and inspiration for creatives internationally as well as being the foremost source of news and information for the creative community.

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