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How To... Make the Most of Snapchat

Will Hossner, account director at marketing agency Movement, extols the virtues of Snapchat and says that embracing it (after understanding it) can mean a brand-win.

 

For most of us over the age of 25, Snapchat isn’t the easiest platform to get your head around. Unlike other media (including other social platforms), it’s not particularly intuitive and it’s not always obvious where you should be seeking out content. This poses a challenge for brands, who naturally want to understand the user journey of the consumer they’re looking to reach.

"Snapchat might feel like a gamble for brands, but it can be very…to continue reading please subscribe now

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