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How To... Snatch an Audience’s Attention With Music

BRUTAL MURDER AND SEX SCANDAL! There, attention grabbed, right? But how do you attract (and keep) peoples' attention with music? James Bargent, producer at MassiveMusic London, reveals all.

Asking how sound can elevate an advert is a bit like asking how food can satiate hunger. But food experts are sure to argue that there’s more to nutrition than spit-roasting roadkill and sinking its chewable entrails. So, gather round, and let’s take a more delicate, deliberate approach to music and explore this not-so-simple question.

Above: MassiveMusic producer, James Bargent.


The key principle of an advert is to arouse an audience. It’s the precursor to buying more…to continue reading please subscribe now

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